You can go all the way from idea to the App Store without leaving Bitrig. But for many of us, there is one more important step: getting paid.

When the App Store launched, paid apps were a one-time purchase. Today, most earn their keep through subscriptions and in-app purchases. It’s more flexible and powerful, but it’s also a lot more complicated to set up.

Apple has made accepting payments easy. The hard part is everything around it. Creating In-App Purchase products in App Store Connect, organizing subscription groups, building a paywall, gating premium features, and keeping everything in sync.

Today, that changes.

Bitrig can now automate your app’s entire in-app purchase setup across your code and App Store Connect with just a prompt.

That means:

• In-App Purchases. Sell digital goods and subscriptions in your app. Bitrig creates your In-App Purchase products and configures them in App Store Connect.

• Subscriptions. Build recurring subscription plans with StoreKit. Bitrig creates subscription groups in App Store Connect and automatically configures upgrades, downgrades, and crossgrades between plans.

• StoreKit Paywalls. Build native purchase screens with StoreKit views that automatically stay up to date with the products, pricing, localization, and subscription options configured in App Store Connect.

• Purchase Management. Use StoreKit to respond to transactions and manage access to premium features based on your customers’ purchase entitlements.

Setting up subscriptions is only the first step.

Once people start paying, you want to experiment with different paywalls, understand which plans convert best, measure churn over time, and understand what’s actually driving growth.

Today, that gets easier too.

Bitrig can now connect your app to RevenueCat and keep it synchronized with App Store Connect.

Just ask Bitrig, and it installs the RevenueCat plugin, creates the required In-App Purchase key, and registers it with your RevenueCat project. You get all of RevenueCat’s powerful features—remote paywalls, A/B experiments, subscription analytics, customer management, and cross-platform subscriptions—without having to wire everything together yourself. As your monetization evolves, Bitrig keeps App Store Connect and RevenueCat up to date for you.

Bitrig makes it easier than ever to go from idea to the App Store. But for many of us, the hardest part of shipping isn’t technical. It’s psychological.

You tell yourself your app just needs one more feature. One more bug fix. One last round of polish. Then it’ll be done.

It won’t be. Software is never done.

One of the most important lessons I learned at Apple is that there’s only one cure for this kind of perfectionism: a deadline.

That’s why we’re sponsoring Shipaton, RevenueCat’s worldwide hackathon. It’s the push to stop stalling, ship your app, and get your first customer. This year it runs August 1 through September 30, with over $1 million in prizes and a spot on a Times Square billboard for the winners.

So here’s your deadline. Sign up for Shipaton, grab the Bitrig deal in ShipKit, and ship your app.